Q + A : DEMENT3D
In the occasion of Francois X debut album release, Irregular passion, on Dement3d, we sat down with the label curators Julien aka HBT & FX to know more about their stories, influences and their upcoming projects
Alae RAMDANI | 10th January 2018
You have started XXX X years ago. What was the reason for starting the label and where does the label name come from originally?
Julien: First record got released in oct, 2011, so we’re officially 6 years old now ! However, the name DEMENT3D used to be the one we were using as promoters beforehand - the club night I had started in 2006 and we have stopped in 2011 - Francois X and I often played back to back and we premiered live acts by dscrd, Polar inertia, etc.
FX: As Julien said after promoting parties we were surrounding by amazing local talents and slowly the idea of setting up a platform to release their work took shape.
How would you describe the artistic line of the label?
Julien: Think we have found ourselves somewhere between techno and experimental music, but as a family of different projects and artists, we also expect each one to champion their own musical genres, influences, points of views etc. We are open to many different styles and influences, and lately the confrontation of releases by Ligovskoï, Voiski, In Aeternam Vale, Francois X or Valentino Mora have shown a pretty large palette of genres being explored I suppose.
FX: Don’t forget House music, ahaha. We have the same roots Julien and I, we cut our teeth on the same parties and dancefloor. It’s a really strong advantage for us, it gives a really wide spectrum sonically speaking. I think we could easily say the artistic line reflects perfectly well our tastes.
“the most exciting moments are obviously the label nights or showcases”
What is the most challenging thing in running a label? And the most exciting one?
Julien: My contribution to the label is mostly A&R, and the challenge I constantly have in mind is to try and create some mutual inspiration and dynamics between all artists on the label. It is not that obvious, especially if you kept in mind what we’ve stated before in terms of diversity - and that’s what probably makes it a powerful dream as well. And the most exciting moments are obviously the label nights or showcases - where we’re invited to play several live performances on the same stage !
FX: Yes, A&R is our most important and challeging task, but it defintely a pure pleasure to do it. I would say I really the battle talk we have with Julien about releases, format, graphic design etc...But each time we alaways come to a point where our vision matches.
I know it's hard to answer to that but if you had to pick out 3 favorite releases on your label, what would it be?
Julien: In no particular order, I would pick in Aeternam Vale’s “Pink Flamingos”, “Panopticon” by DSCRD, and “Mana” by Ligovskoï - but if you’re talking DJ sets, it’s another story - it would be Polar inertia’s “Last Vehicle”, “Veve” by Hiss:1292, and “Marble Sadness” by Voiski. Number four in both categories would probably be Valentino Mora’s “Slow Hyper Controlled Motion”
FX: For me If I would to pick 3 favorites releases, I would say Valentino Mora "Slow Hyper Controlled Motion", Polar Inertia "The Last Vehicle", "Mana" by Ligovskoï.
How far do you take into account the graphic design in the label management? How do you work on the graphic design part?
Julien: We’ve been very lucky from the very beginning, and started working right away with Matthieu Cannavo, a super talented young designer and artist. He has been recently insisting on using artworks of his own - and in fact each cover becomes a project in itself ; each artist or project has to meet with him to discuss the artistic direction they would like for their album etc. And then it can lead to a photoshoot or some further artworks being produced specifically for the cover.
FX: Nothing to add
What has been the release that has been sold the most, and have you expected such a success for it before releasing it?
FX & Julien: The Polar Inertia’s releases have sold very well, especially "Kinematic Optics" - we knew it was quite eagerly expected at the time we released it, so we felt we had to do something a bit more adventurous about it. as a matter of fact, we released it as a double EP with their live “Can We See Well Enough To Move On” - which came as a second record in the package. Pretty much an experimental / ambient album in its own this one ! We thought it might have slowed down sales a bit - made the whole thing a bit more expensive as well… but in the end it turned out to be the best selling project on the label - thus bringing us some kind of confirmation that our public is probably as much into experimental music as it is passionate about techno.
What’s coming up next for Dement3d?
FX & Julien: The next big thing is obviously Francois X’s album : Irregular Passion. Then we’ll try to be as quick as possible to release the next 4 projects that are ready for mastering. You’ll find out more when we’ll reveal those little secrets in due time !!
Thanks a lot Julien and FX, we hope to see you very soon somewhere!
Love and respect